The digital marketing sector employs a lot of abbreviations and initializations. Sometimes, it seems like this industry only employs them to perplex newcomers. However, seasoned experts have indeed been known to make mistakes when it comes to the connected but separate concepts of search engine optimization (SEO) and search engine marketing (SEM).
At the beginning of the internet days, search engine optimization began to refer to a subcategory of search engine marketing (around 2001). However, as the vocabulary and intricacy of online marketing grew, the two terms began to be used more distinctly. Search engine marketing generally refers to paid search activities, while search engine optimization refers to unpaid efforts to improve organic search results.
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What Are The Differences Between White Label SEO & SEM?
The main difference between white label SEO and SEM is that white label SEO is a service that an agency can provide to its clients. In contrast, white label SEM is a service that the agency provides to its clients through its own account with a search engine.
White Label SEO
White label SEO is an agreement between an agency and its client. The agency agrees to optimize the client’s website for search engines, usually to improve the website’s organic search results. The agency will typically provide the client with a monthly report detailing the work that was done and the results achieved.
For instance, an agency might agree to optimize a client’s website for the keyword “plumber” to improve the website’s ranking for that keyword in Google’s search results. The agency would then track the website’s progress in Google’s search results for that keyword over time and report back to the client on their progress.
White Label SEM
On the other hand, white label SEM is an agreement between an agency and a search engine in which the agency pays the search engine to place ads for the client on the search engine’s results pages. The agency will typically provide the client with a monthly report detailing the work that was done and the results achieved.
For instance, an agency might pay Google to place ads for a client on Google’s search results pages whenever someone searches for the keyword “plumber.” The agency would then track the number of clicks those ads received and report back to the client on their progress.
Which White Label Service is Right For Your Business?
The answer to this question depends on your business’s goals. If you want to improve your organic search results, then white label SEO is the right choice. However, if you want to generate more traffic to your website through paid advertising, then white label SEM is the right choice.
Both white label SEO and SEM can be effective ways to improve your website’s visibility and traffic. However, choosing the right white label service for your business is important based on your goals. If you’re unsure which service is right for you, contact SEO Vendor. They can help you determine which white label service is right for your business and provide you with the services you need to achieve your goals.