Driving traffic to your business starts with good SEO and word of mouth. While you cannot exactly control word of mouth, SEO is something you can fully develop and improve on to make sure your business is easy to discover and navigate through search engines.
Local SEO is particularly important for small businesses, as it helps new businesses to find new customers locally around them.
Service providers benefit from real-time leads that are located closer to them. Hence, if you are a new or small business looking to grow faster in the near future, it will be more beneficial that you create an SEO strategy comprised of actionable and effective ways to strengthen your local SEO and secure high rankings.
Here’s how you can you improve local search results
Your local SEO strategy’s primary goal should be to make it easy for potential customers to find your business on the biggest search engines in the world today.
For example, if you’re a small business specializing in construction, you want your business to show up in local results for ‘near me’ searches. This will help you to get more realistic leads that can help your business grow.
Local keyword research is more profitable for your business with immediate effect. This is because most of the keywords are linked to your business services and your location. When it comes to services like construction, people search for providers near them.
Brainstorm Your Service in Location
Local keyword research is not rocket science. The primary keywords to target can be quite obvious for most businesses. For example, you have an agency providing marketing services for other businesses.
How do you think your target audience is going to be searching for your services? They will probably type something like this on search engines:
“Content marketing services near me”
“Digital marketing services in India”
Do you see the format? This is called Service in Location. Doing this is easy. You have to make a list of all the services you offer and the locations you serve and then merge them to create a bunch of potential keywords.
“Google My Business”
One of the most important ways to strengthen your local SEO strategy is to optimize your Google My Business page. Consider listing your business with Google My Business, making it easier for people to discover your business.
Once you have done that, your business listing will show up on Google Maps when customers search for services like yours.
This also helps your business rank better on search engine results. Once Google verifies your business as legitimate, your business can also appear on the sidebar of Google search results pages.
Optimized Website For Local Keywords
Optimizing your website content with keywords relevant to your local customers can help garner heavy local traffic for your business. You can use Google’s Keyword Planner to find relevant yet local keywords using the location filter.
With this tool, you can identify the most popular and relevant local keywords that you could target.
Once you have made a list of local keywords, you can include them in your website content, meta descriptions, titles, and URLs.
However, before you use them in your content, make sure to examine the competitiveness of those collected keywords.
Create A Dedicated Contact Page
One of the keys to creating a successful local business is to provide your contact information so that people around you can find you easily.
Adding a contact page on your website can do the trick. Make sure you clearly state your business name, address, any phone numbers and/or email IDs on any such page.
Your business address makes it easier for people to locate you and ensures that search engines pick up your brand when someone searches for the services you provide.
Also, consider making the phone numbers on your website clickable on mobile devices. Switching between apps to type in the number is not something everyone would do.
Hiring a professional SEO agency to optimize your local SEO helps you generate high-quality traffic, leads, and conversions when done correctly. It can also help you compete with bigger brands and stay relevant in these constantly changing times and competition.