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It’s really important to have creative and unique logos which will let clients know you better, inspire interest in potential clients, and make you stand out from your competitors. In essence, your logo can determine your business’s success in the market. If you want to create a special relationship between your business and the audience then a brilliantly-made logo is extremely important. However, a poorly-designed one can have a negative impact on the rapport between your business and the client as it doesn’t communicate the correct business message. Ultimately, this can really harm the success of the business.
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Why are logos so important in the modern world?
Effective communication between businesses and their clients are exceptionally important in the modern context. Marketing strategies revolve around the creation of unique ways in which people can interact with the business.
Not only does the logo stand as a symbol which represents the business, but rather focuses on forming a powerful brand identity. By conveying the correct message to your ideal clients, a well-designed logo can change people into steadfast clients.
These are the nine steps to designing the perfect logo:
Step 1: It’s all about the brand
Understand your brand
Prior to designing your logo, you have to really understand what your brand is all about. You need your logo to get to a specific group of people, also known as your target audience. So it’s a good idea to really ascertain what your business stands for. Think about the brand ideology and what motivations lie in store for the business. Also consider the message that you want to share, so that you’ll be able to choose appropriate design elements.
Make sure that the logo represents the type of business that it is
Ensure that your logo really shows what your business is all about. The colors, images, and fonts that you use should manifest the nature of the business, including the services that you offer or the products that you sell. This aids in creating a brand identity where your target audience gets the right message as the design is representative of the brand values.
So take the above into consideration if you are designing a business logo from scratch, or having another look at your current business logo. Either way, it’s essential that you find a way to make your brand stand out from others in the market.
Impression is vital
You need people to remember your brand so be sure to choose a logo which intrigues potential clients. To do this, your logo really has to be unique and conceptually striking compared to its competitors.
It’s important to remember that your logo has to engage customers every time they look at it so it needs to be so well-designed that it looks better than the competitors.
Step 2: Use colors and fonts effectively
Colors
Colors are extremely important in portraying what a brand is trying to say. For instance, the color blue inspires feelings of intelligence and unity, such as the Facebook logo whereas the color red exudes exhilaration, courage, and hunger and tends to draw the attention of younger clients.
If you’re planning on establishing a social media presence, it’s a pretty good idea to use blue as the primary color.
In order to grab a client’s attention, you’ll need to use bright colors. However, these colors do need to be chosen in accordance with your brand persona. In essence, every color inspires a feeling in its viewers and clients. The psychological effects of colors cannot be ignored, and as such, is deeply considered by graphic designers.
However, there are many times when a logo will be seen in black-and-white, whether that be on in newspapers or documents, and it still has to be striking to viewers.
If you want to see whether the logo will still be effective in black-and-white, have a look at it at the drawing phase. The best logos will be an unforgettable design before colors are even applied.
Fonts
A common mistake that some designers make is to choose typefaces at random, and not really paying much attention to them. This is a major mistake as typefaces are an essential part of representing the persona of the brand.
As an example, most often handwritten typefaces will be used for toy companies seeing as the children are the ideal clients and you need your brand known as being child-friendly. On the other hand, bold fonts are great for logos for rock bands as they exude the strong persona of the band.
Fonts also play an important part in portraying a brand’s personality. You don’t want there to be a disconnect between the typeface that you use and the nature of your brand. If the typeface doesn’t really correspond to the brand then clients get mixed, and often wrong, signals.
You’ll want to use fonts that are unique, and not bog-standard ones. However, you can get exceptionally high-quality fonts at no cost on the internet, and by using the correct font alongside great colors, you can create a great and memorable logo. Think about Coca-Cola, they are known for their unique fonts and most people will recognize it immediately.
Use font and color together and you can create a logo and a brand identity in one shot.
Step 3: Decide on the kind of logo
Logotype
You can decide to have your company’s name as the primary feature of the logo such as IBM, RayBan, and Coca-Cola. This type of logo is known as a logotype and it means that customers will immediately know your company’s name, and the logo will turn into an advertisement for your brand as well. This is especially beneficial to small businesses who don’t have a lot of money to spend on marketing, as you won’t have to spend too much in order to foster exposure of your brand. The logo tells people exactly who you are.
Symbol
However, you could also use a symbol, such as Apple, that uses a half ‘byte’ apple as the symbol for it’s business. This does, however, come at a price as you need to spend a lot of money on making sure that people know your brand name.
Step 4: Don’t make it too complicated
All of the professional logo designers and graphic designers will tell you that simplicity is key.
Most great logos make use of less than two colors and fonts, and minimal features.You want the message to come across loud and clear when clients first see it. Too many different fonts and colors send mixed signals to viewers.
The majority of the big global businesses are represented by simple logos as they are memorable. Some examples include the straightforward swoosh logo of Nike, the two colors used for Pepsie, the one color utilised by Samsung, and the half ‘byte’ apple of Apple. This principle shouldnt only be applied to logos, but also to any other graphic design merchandise including brochures which should all be simple, tidy, and clean.
Numerous businesses include their name in the logo, but others make use of images. They are both extremely effective and have the potential to get the client’s attention, if designed properly. Although images and colors can be a good idea, your target audience must get what the design is all about.
You don’t want a complicated logo which is overrun with colors, fonts, and lines which does not get the brand message across. For example, the Google logo is the most straightforward
one of all and it’s one of the most well-known symbols in the world.
Simple designs say in the memory of audiences and doesn’t require excessive effort to bring to mind in the future.
Step 5: Ensure that it is scalable
Your logo will be used in many different forms of media advertisement so be sure that it can be scaled to a bigger picture (such as for billboards etc), or look amazing on mobile devices as well.
The logo is not successful if it’s out of proportion when viewed on different surfaces. Think about what you’ll be doing with your logo and assess your needs. For example, if you’ll be putting your logo on pens or even small business cards, then you need to make sure that the different elements of the logo are still discernible.
How to get a free online logo design:
TRUiC (The Really Useful Information Company) is great as a logo maker online and it’s really easy and free to use. It provides exceptionally high-quality logos which can be easily downloaded.
It’s advantages include being entirely free for high-resolution logos, there are no login requirements, and it’s a hassle-free experience.
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